do the kind thing for your body, your taste buds & your world®
for your body
We believe if you can’t pronounce an ingredient, it shouldn’t go into your body. Actually, it shouldn’t even go into your pantry. KIND® products are made from nutritionally-dense ingredients like whole nuts, fruits and whole grains – no secret ingredients and no artificial flavors, preservatives or sweeteners.
for your taste buds
We believe that people don’t need to choose between health and taste when it comes to snacking. We use premium, better-for-you ingredients that are kind to your body without sacrificing quality or flavor.
for your world
We believe in inspiring and celebrating kindness. By improving the way we live, eat and relate to one another, we hope to foster communities that are healthier, more empathetic and embrace our shared humanity.
life at KIND
See what our KIND team is up to or, better yet, join us!
how it all started
Daniel Lubetzky is on a mission to build bridges between people. He is the founder & CEO of KIND, a not-only-for-profit that makes delicious and nutritious snack foods. Drawing on his experiences in the food industry, Daniel recently founded an independent organization called Feed the Truth, which seeks to improve public health by making truth and transparency the foremost values in today’s food system. A pioneering social entrepreneur, Daniel also founded or co-founded PeaceWorks Inc., Maiyet, and the OneVoice Movement. In 2015, President Barack Obama and Commerce Secretary Penny Pritzker named him a Presidential Ambassador for Global Entrepreneurship. He is the author of the bestseller Do the KIND Thing.