
Lead with Nutrient-Dense Ingredients - We prioritize nutrient-dense ingredients, like nuts and whole grains, ensuring they’re always the first ingredient in our products.

We are mindful of sugar while maintaining the flavor and quality you love.

High-Quality Standards – We carefully select high-quality ingredients to make snacks that are both nutritious and delicious.

We craft snacks with ingredients you can recognize, pronounce, and celebrate.
Whole Nutrition (opens in new window)
KIND has always been committed to bringing you wholesome and delicious snacks. The first and predominant ingredient in all of our snacks will always be a nutrient-dense food like nuts, whole grains or fruit.
Balance of Health & Taste (opens in new window)
We believe that people don’t need to choose between health and taste when it comes to snacking. We use high-quality, delicious ingredients that taste good, energize you and help keep you satisfied.
KIND Transparency (opens in new window)
Learn about the sugars we use and why we use them