Our health and nutrition guiding principles
KIND has always been committed to bringing you wholesome and delicious snacks. We promise to always choose high quality ingredients over recipe short-cuts and provide snacks that are both healthy AND tasty – not one or the other. We work tirelessly to live up to our fans’ expectations. To demonstrate that continued dedication, we Promise to…
Craft Snacks Made with Real Food
We believe food shouldn’t be overly processed to attain an arbitrary nutrient profile or manipulated to the point that it loses its soul. Instead we obsess over creating recipes, using real food, that taste delicious and let the nutrition take care of itself. As we grow and evolve, we’ll continue to stay true to our mission: real food, wholesome ingredients, and sound nutrition.
Treat Everyone and Everything, Including Our Ingredients, with Integrity and Kindness
We celebrate food by making snacks with ingredients that you can recognize, pronounce and enjoy. We aspire for maximum transparency and always strive to think long term, holistically and empathically as we evaluate all decisions on behalf of our KIND consumers and our community.
Achieve a Balance of Health & Taste
We believe that people don’t need to choose between health and taste when it comes to snacking. This means we’ll use as little sugar as possible without sacrificing the flavor and quality of our products. We don’t use high fructose corn syrup and you’ll never find artificial sweeteners or added sugar alcohols in our snacks, since they go against our philosophy of using premium, better-for-you ingredients that are KIND® to your body. We prioritize making low glycemic snacks that bring together unique, high-quality ingredients to energize you, fill you up and keep you satisfied. The first and predominant ingredient in all of our snacks will always be a nutrient-dense food like nuts, whole grains or fruit.